Srinagar, September 27, 2025: On the occasion of World Tourism Day, Lieutenant Governor Manoj Sinha on Saturday appealed to people across the country to visit Jammu and Kashmir, describing it as the “crown jewel of India” and a destination offering breathtaking beauty, rich heritage, and unmatched hospitality.
“On World Tourism Day, I invite you all to visit Jammu and Kashmir. Blessed with stunning landscapes, a rich cultural heritage & unmatched hospitality, the crown jewel of India is a cherished year-round destination, offering breathtaking beauty & spiritual experience,” LG Sinha said in a post on X.
The appeal comes at a time when J&K is witnessing a sluggish tourism season in the aftermath of the April 22 Pahalgam terror attack, which claimed 26 lives, including several tourists.
Despite the setback, the administration is making consistent efforts to restore confidence among travelers and revive the region’s tourism economy.
