Bengaluru, July 21, 2025 – Kushal’s Fashion Jewellery, one of India’s leading names in fashion and silver jewellery, has achieved a major milestone with the launch of its 100th store at Nexus Koramangala Mall, Bengaluru. The event was graced by Bollywood actor Nushrratt Bharuccha, who inaugurated the store amid much fanfare.
Founded in 2006, Kushal’s has grown into a household name with a presence across 38 cities and a portfolio of 10,000+ unique designs — including antique, kundan, temple, zircon, and 92.5 BIS-hallmarked sterling silver jewellery. Its offerings cater to everything from bridal and festive to office and everyday wear.
With a strong foundation in southern India and a growing footprint in cities like Mumbai, Chandigarh, Pune, Lucknow, and Guwahati, the brand is now eyeing 150 stores by March 2026 and an ambitious 300-store network within three years. The expansion will continue across Tier 1, 2, and 3 cities, supported by innovations in design, quality, and an expanding “Elevated Everyday” collection.
Manish Gulechha, Co-founder of Kushal’s, remarked:
“Reaching the 100-store mark is both emotional and energizing. It’s a testament to our team’s dedication and the unwavering trust of our customers. We remain committed to delivering affordable, premium jewellery that resonates with today’s modern Indian woman.”
Actor Nushrratt Bharuccha added:
“Kushal’s stands out for its elegance and versatility. I’m thrilled to be part of this special milestone, celebrating a brand that connects so deeply with its audience.”
To mark the occasion, Kushal’s rolled out exclusive in-store launch offers, attracting large crowds and influencer buzz. The company also continues to scale its omnichannel presence, with a robust digital platform via www.kushals.com, mobile app, and social media, ensuring a seamless shopping experience both online and offline.
About Kushal’s Fashion Jewellery
Established in 2006, Kushal’s offers finely crafted fashion and silver jewellery designed to complement every aspect of a woman’s life. With a rapidly expanding retail presence and an active digital strategy, the brand continues to redefine affordable luxury for modern Indian women.
