JAMMU, January 25, 2026 : On the occasion of National Tourism Day, Jammu and Kashmir Lieutenant Governor Manoj Sinha extended a warm invitation to tourists from across the globe to visit the Union Territory and experience its unmatched natural beauty and rich cultural legacy.
In a message shared on X, the Office of the Lieutenant Governor highlighted Jammu and Kashmir as a land where breathtaking landscapes blend seamlessly with a vibrant and centuries-old cultural heritage. The Lieutenant Governor said that from snow-capped mountains and serene valleys to historic sites and traditional lifestyles, J&K offers an experience that rejuvenates the spirit and inspires the soul.
LG Sinha emphasised that Jammu and Kashmir is steadily emerging as a preferred global Tourism destination, attracting visitors with its hospitality, peace, and diversity. He encouraged travellers to explore not only the scenic Kashmir Valley but also the spiritual, cultural and adventure-rich destinations of the Jammu region.
Reaffirming the administration’s commitment to strengthening tourism infrastructure and ensuring a safe, welcoming environment for visitors, the Lieutenant Governor said that tourism continues to play a vital role in economic growth, cultural exchange and people-to-people connection in the Union Territory.
He called upon travellers to witness firsthand the warmth of the people, the depth of tradition and the unmatched beauty that make Jammu and Kashmir truly unique.
