Jammu, March 28, 2026 : Lieutenant Governor Manoj Sinha on Saturday directed a massive crackdown on drug smuggling networks targeting the youth of Jammu and Kashmir, calling for urgent and coordinated action to dismantle the menace.
The directive came during a high-level review meeting of the Nasha Mukt Bharat Abhiyaan at Lok Bhavan, where the LG expressed concern over “sinister efforts” to push youth into drug addiction.
Whole-of-Government Strategy
Sinha emphasized a multi-pronged approach involving:
⚖️ Strict enforcement against drug networks
🛡️ Preventive and awareness measures
🧠 Counselling, treatment & rehabilitation
📱 Monitoring of social media to counter misinformation
He stressed the need to completely dismantle the ecosystem of narco-terrorism operating in the region.
Key Directives Issued
🚫 Launch mission-mode crackdown on drug peddlers
🎓 Introduce strong deterrents in educational institutions
👮 Identify and punish narco-terror elements within the system
🤝 Promote Jan Bhagidari (public participation) in anti-drug efforts
Citizens have been encouraged to report drug-related activities to authorities.
Focus Areas Reviewed
The meeting discussed five core areas:
Enforcement
IEC (Information, Education & Communication)
Counselling
Treatment
Rehabilitation
Officials also reviewed:
Expansion of de-addiction infrastructure
Launch of Addiction Treatment Facilities
Implementation of Nasha Mukt J&K Portal
Training and capacity-building initiatives
Call for Collective Action
The LG urged involvement of:
Religious leaders
Social organisations
NCC, NSS, Scouts & Guides
Political representatives
to strengthen the fight against drug abuse.
Additional Focus
On the sidelines, Sinha also directed officials to prioritise the Vibrant Villages Programme for inclusive development of border areas.
Significance
This move signals a strong policy push against drug abuse and narco-terrorism, aiming to safeguard youth and ensure a healthier, safer future for Jammu and Kashmir.
